The Fearless Woman's Guide to Starting a Business [electronic resource] : What Every Woman Needs to Know to be a Courageous, Authentic and Unstoppable Entrepreneur
Quiriconi, Ameé2021
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This is book reveals the reasons behind the statistics for business failures and why women, in particular, underperform as compared to men. With the goal of ending business world inequities of gender pay, low-earning pink collar jobs, and the double-bind of career versus family, this book pulls back the curtains, shines a light in the corner, and shows women the real world as well as their inner world so that they can learn how to smartly buck the system. Through a combination of data, neuroscience, true stories, humor, and the frankness that you would expect from your best girlfriend, this book starts by questioning the readers’ real reasons and motivations behind starting a business and then dares her to dream big about what being a business owner can do for herself.Then, the book looks at the two main reasons business owners report for why they closed their businesses and gives the readers the skills and tools to use from day one to keep that from happening to them. Next, the readers are given specific techniques and insights needed for building a business and brand that is authentic to who they are, while empowering them with the social and emotional intelligence to navigate the sometimes hostile world businesswomen live and work in.And finally, the book brings it together with skills and strategies for staying the course, staying motivated on the worst days and becoming unstoppable.
Author:
Imprint:
[Place of publication not identified] : Mango, 2021
Collation:
1 online resource (1 text file)
ISBN:
9781642505184
Language:
English
BRN:
2575405